Book: Experience Design

Experience Design by Nathan Shedroff.
Kumkum suggested this book.









Excerpts:
While everything, technically is an experience of some sort, there is something important and special to many experiences that make them worth discussing. In particular, the elements that contribute to superior experiences are knowable and reproducible, which makes them designable.

The most important concept to grasp is that all experiences are important and that we can learn from them whether they are traditional, physical or offline experiences; or whether they are digital, online or other technological experiences.

One aspect of an experience that can make it surprising and amazing is that of confronting one's beliefs. When we are challenged to rethink possibilities, we can have a profound reaction.

People find meaning in experiences and things based on a wide variety of personal values. That people find meaning in things is, perhaps the only constant that can be relied on.

Conversations are one of the most important ways we learn. Conversations allow us to be comfortable and conscious of the content, and to forget the form and means of transmission almost entirely.

Participation makes experience more meaningful because it taps into our desires to be creative and communicate.

Some of the most compelling and involving experiences are organized around the telling of stories–whether these are from the experience creators or the audience. Storytelling is one of the oldest experiences and still one of the most powerful because it organizes information in a way that allows us, usually to draw personal meaning and create knowledge.

Stories can be used not just as entertainment but as a way to make difficult concepts, information, or instructions more accessible.